For businesses · Ecological alignment program

Walk the
Talk.

For consumer-facing businesses that say they care — and are ready to make sure the operation actually shows it.

Not an ESG course. Not a certification. An operational transformation program. Built around doing.

See pricing →The program

Who this is for

Built for operators who know the gap exists.

Not for businesses just beginning to think about ecological values.

⌂

Hospitality owners & operators

Hotels, lodges, restaurants, retreats

You've started the ecological story. But your supply chain, menu, procurement, and staff culture don't match it yet.

◎

Ecolodges & tour operators

Conservation-led, nature-based businesses

Your brand is the wild. Your guests come for authentic connection to nature. But the operation tells a different story.

◇

Wellness & lifestyle brands

Spas, studios, conscious retail

The language is right. But when a guest asks where something comes from, you're not ready to answer honestly.

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Sustainability managers & consultants

In-house or advisory

You have the knowledge. You don't have the change management framework to bring the organisation with you.

The transformation

What actually changes.

Before

—Ecological values live in the brand — not in operations
—Procurement decisions made by price, not by values
—Staff cynical — they see the gap from the inside
—Guests sense inauthenticity they can't name
—A certificate on the website nobody can verify

After

→Brand story and operational reality say the same thing
→Procurement reviewed against values — suppliers vetted
→Team understands why it matters and owns the change
→Guests feel the coherence — the 'this is actually real' moment
→A 90-day plan the whole team can see and act on

The curriculum

Six modules. Eight weeks. Every one produces a real output.

Each module ends with a named deliverable — a document you can act on, present, and build from.

The Honest Mirror

Diagnosis without delusion

Week 1

Before anything changes, you need to see your operation clearly — where the gap actually lives, how wide it is, and what it costs.

The Values-Operations Gap Audit across every guest touchpoint
The Guest Lens — what an ecologically aware guest sees
The Staff Mirror — what your team actually thinks
The cost of inauthenticity: reputation risk, quantified

Module outputYour Gap Map — a visual, honest snapshot of where your operation stands today

The audit service

The audit creates a product ladder.

The audit framework is also available as a standalone professional service.

Entry

Self-Audit (Module 01)

Included

Use our framework to audit your own operation.

Program

Walk the Talk Program

€597–1,297

Full 8-week transformation with the audit as the foundation.

Professional

Professional Audit

€1,500–3,500

Groundwork Co. conducts the audit. PECB ISO 14001 based.

Certified

Certified Audit

€3,000–6,000

Formally certifiable. Presentable to investors and booking platforms.

Investment

Three tiers. One philosophy.

Premium — because the work is real and the outcomes are tangible.

Self-Paced

€597

one-time · lifetime access

Individual operators, managers, solo consultants

All 6 modules — video walkthroughs + written guides
Full workbook suite — fillable PDFs and Notion templates
Gap Map, Audit, Blueprint & 90-Day Plan templates
Private community forum access
Lifetime access including all future updates

Ready to close the gap?

The founding cohort opens with 8 spots at 50% off the full price — in exchange for honest feedback.

Apply for the founding cohort →

Or start with the free masterclass — no commitment required